Have you been asking yourself this question: "Should I create an online course or a membership site?"
These are two of the most popular digital products you can create. If you are like most people, you might be confused with the differences between the two. In this live training, I will teach you the differences between Online Courses and Membership sites. The differences are substantial, and should not be taken lightly. It is important that you are very clear on the differences so that you can decide which one you should create.
COURSES THAT SELL AND COURSES THAT DON'T SELL
If you are creating an online course, my guess is that you want to create a PROFITABLE online course, right? In this FB Live training, I will help you make sure that you are creating an online course that your ideal student will actually want to buy. We will go over the characteristics of courses that sell, and those that do not sell.
HOW TO BUILD YOUR KAJABI COURSE FROM SCRATCH
Join Tracy Otsuka with Coretography and I as we literally build out the framework for her online course in New Kajabi in 61 minutes! I wanted to share this with you in case you are afraid of getting started creating your course or membership site. Afraid of the technology. You do NOT have to be afraid- you can totally do this. Just watch this video!
P.S. If you want to check out New Kajabi, you can use my link and get 15% off your subscription. A base plan with up to 5 products, your website, a blog, email marketing services, and landing pages will only cost you around $90 a month! That is a really great deal as if you were to purchase all those services individually it would be easily over $300!
IDENTIFYING YOUR IDEAL STUDENT AVATAR
As you are planning your online course, one of the most important steps is to identify your ideal student avatar. In this FB Live, we went over what an Ideal Student Avatar is, why identifying them is so important, and how to identify them. This is SO important as that is who you are creating the course for. Your course, your marketing messages, and your sales pages all need to "speak" to and resonate with your ideal student. I assigned some "homework" for you at the end of the lesson.
HOW TO HIRE AND TRAIN YOUR VIRTUAL ASSISTANT
Guest Expert Jen Lehner will be teaching us her proven system for growing your online business by teaching you how to hire and train your first virtual assistant.
You will learn:
Jen Lehner is a digital marketing strategist, online course creator, Professor of Digital Media Strategy and Entrepreneur-in-Residence at Notre Dame College. She is the founder of The Front Row, an online community for entrepreneurs and the Front Row VIP a membership site.
LEARN ABOUT THINKIFIC'S COURSE DELIVERY PLATFORM
Are you considering creating an online course but not sure what platform to use to host your course? We've got you covered! Join Catherine Dove and Kim Garnett with Brainy Girl for a fun, interactive workshop as we go behind the scenes and walk through the Thinkific platform. Kim is an expert in Thinkific and is the creator of Launch Your Course on Thinkific. This course includes step by step tutorials with an experienced guide to walk you through getting your course online.
CRAFTING YOUR COURSE PROMISE
Your course promise is why your students will buy your course. The promise you make is the solution you are providing to the challenge or problem your student has. It is the solution that your student is actively looking for. In this FB Live, you’re going to learn what a course promise is, why it’s important, and how to craft your course promise. You will also see some examples of course promises.
If so, then you are in the right place as this blog post is ALL about validating your online course idea.
I’ve worked with so many online course creators that spend a lot of time and money creating an online course only to find out afterward that no one wants to buy it! I don’t want that to happen to you. Instead, I want you to be certain, without a shadow of a doubt, that you are creating a course that people will buy.
It is not a good idea to create your course in a vacuum, all by yourself. Having created online courses for years, I have learned this the hard way. Once I figured out that I needed to do a lot of research, and actually talk to my ideal students, the income I generated from my online courses increased exponentially.
Let's get this course party started, so I can help you validate your online course idea BEFORE you create it, okay? I've got eight great suggestions for you!
When people I meet for the first time ask me what I do for a living, I tell them I monetize my expertise by packaging it and offering it online. I usually get a blank stare because they have no idea what I mean by that! Have you ever considered offering your expertise online? You can absolutely transform your knowledge into an online course, or training program. However, because creating an online course is outside the comfort zone of most people, that often prevents them from even considering it.
As an expert in your subject area, you’re probably very comfortable working within your niche. You are confident in what you do, and your help and advice have helped hundreds or thousands over the years. You know exactly what to do, and you have built-in processes that you follow so you don’t have to spend a lot of time figuring out how to do things. However, since creating an online course is likely not your area of expertise, it can be a little intimidating. There...